Four Seasons Resort Aviara: Brand Integrity vs. The Bottom Line

Check out a very interesting article in the LA Times entitled “Recession-fed tensions grow in luxury hotel industry” from July 3, 2009.

LA Times article: http://ow.ly/gqUg

The dispute is an example of the Owners of a property, here Broadreach Capital Partners, and the managers of the property, here The Four Seasons Hotels & Resorts, at odds over how much to spend on keeping up deluxe properties, where bottom lines are suffering as travelers scale back.

Check out the hotel…and it has a great complimentary kids program.
www.fourseasons.com/aviara/

Carl Winston, director of the hospitality and tourism management program at San Diego State University, suggests that it boils down to:

“The owner is all about maximum bottom line”…”Four Seasons is all about brand integrity. That is more important to them than the bottom line.”

Winston adds, “In good times, everyone’s interests are more aligned, but in a down cycle the owner can feel like a drowning man,” Winston said. “He just wants to breathe and the manager wants to renovate.”

At DavidTravel, our clients and our office love Four Seasons Hotels and Resorts because we can trust that all of their properties deliver top quality with great service, style and finesse. We work closely with Four Seasons and they go above and beyond to give our clients special VIP attention, upgrades and often extras like breakfast included, resort credits, welcome amenities, and the personal attention of senior management to welcome our clients.

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  1. January 19th, 2010 at 10:53
    Reply | Quote | #1

    We agree with you assessment of Aviara. For a personal experience at the resort, check out:

    http://www.brandculture.com/blog/2010/01/how-four-seasons-hotels-and-resorts-remains-the-hospitality-brand-to-beat/#more-573